Hello everyone,
When approaching a new project or application, it’s important to remember that a strong foundation developed on a stable platform is essential. Knowing the limitations of your infrastructure or media outlet, is key in realizing the full potential of your product. Whether it be a 3D visualization for BMW, or an enterprise level web application, knowing where your product will “exist” is as important as knowing what your product is.
For the web, it can be a little trickier than visual stimulation such as commercials, advertisements or design work. With work that primarily exists outside of the internet, it’s easier to make projections about length, timing, quality and the general way your project will be viewed, consumed, heard and absorbed. On the internet, things can be a little different. Millions of people use different web browsers, have varying internet speeds, and different sized screens. Additionally, outside factors can heavily weigh on the performance of a web project. For example, a highly trafficked website or application can experience extreme peaks and valleys in the amount of resources necessary to keep it running smoothly.
Whether you’re just getting started in design or development, or have been doing this for years. Whether you’re a competitor of ours, or simply interested in the process. It’s important to remember that a stable and robust foundation is an essential element to long term success. Manage your web infrastructure, make sure your code is obsessively clean, organize those keyframes and layers, set yourself up for easy scaling.
The best way to prepare for the long term with any project, is to build your cake first, and ice it later.
Aviv Hadar
Think Brilliant Media Studios